About Us

About the N.C. Counts Coalition

The N.C. Counts Coalition is a collaboration between state and local governments, planning organizations, community organizations, service providers and business organizations to ensure an accurate and complete 2020 Census count in North Carolina. We believe that accurate Census data is essential to the economic well-being of North Carolina and the general well-being of every single North Carolinian. A complete and accurate Census will drive a strong economy, empower communities by giving them access to public and private resources available from Census-guided programs, and ensure fair political representation. By leading North Carolina's 2020 Census, we will protect North Carolina's political power, empower our communities financially and support North Carolina's economy.

What are the Challenges to an Accurate Census?

1. Inadequate Federal Funding

Congress wants the U.S. Census Bureau to hold the costs of the 2020 Census at the same level as the 2010 Census. A government accountability office study shows that the budget should be about twice that amount.

There are several factors that play into the cost of the Census, including:

  • Increased population diversity
  • Declining Census self-response rates
  • Technical, administrative and management challenges

2. There are Hard-to-Count Communities, which historically has resulted in an undercount in the Census.

Hard-to-Count Communities are groups who are more likely to not be counted by the Census than other Americans. Historically, marginalized communities are at a greater risk of being undercounted.

North Carolina’s Hard-to-Count Communities include:

  • Young children < age 6
  • Hispanic or Latinx individuals
  • Native Americans
  • Black or African Americans
  • Migrant populations
  • Renters

Accuracy has always been a hurdle with Hard-to-Count Communities. These Communities are often reluctant to respond to the Census because of concerns and fears of the confidentiality of the information collected and how that information will be used.

3. Digital Divide

The U.S. Census Bureau is rolling back door-to-door canvassing and focusing more on internet-based responses. This will affect obtaining an accurate count of communities that do not have internet access.

According to Broadband Now, 151,000 people in North Carolina do not have any wired internet providers available where they live.


By being counted, every North Carolina community will have a fair opportunity to be included in the political process, an opportunity to have fair representation in Congress and an opportunity to have fair and equal access to federal funding. The N.C. Counts Coalition engages in joint action around advocating and preparing for the 2020 Census. We are a portal to collaborate, connect, engage, partner and share. Our success requires collaboration and partnerships with others who are committed to a complete and accurate 2020 Census.